Marketing gone crazy

One of the best examples of marketing fluff is in hair spray. I wanted to use some the other day and I couldn't figure out which of the many bottles in our cabinet would do the trick. Where was the bottle named, 'Hair Spray'. It didn't exist.

"You used the wrong one!" said my wife. What? The wrong one? How should I know? The cans are named "Thermal setting mist", "Seal and Shine", "Sculpting Spray", and on and on. We have like 10 products and they all have the same ingredient list and none of them say "Hair Spray".

What is wrong with the world? Shampoo has the same problem. There are 100 different brands on the shelf and they all have crazy names. If you look at the ingredients they are all essentially the same.

Observation: If you want to find a good marketer, find someone who was successful selling shampoo or hair spray.